This Privacy Policy describes how Athlise (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit or make a purchase from https://athlise.com/ (the “Site”). By using this Site, you agree to the terms outlined in this policy.
We are committed to respecting and protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and applicable UK data protection laws.
1. Information We Collect
When you use our Site, we may collect the following types of personal data:
a. Information You Provide Voluntarily:
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Name
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Billing and shipping address
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Email address
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Phone number
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Payment details (processed securely via third-party gateways)
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Order and return information
b. Information We Collect Automatically:
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IP address
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Device and browser type
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Pages visited and time spent
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Referral source (e.g., Google Ads or social media)
This data is collected using cookies and similar tracking technologies. For more information, please refer to our Cookie Policy.
2. How We Use Your Information
We use the data we collect for the following purposes:
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To process and deliver your orders
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To manage returns, refunds, and customer support
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To communicate order status and updates
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To detect and prevent fraud or unauthorised activity
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To improve the performance and functionality of our Site
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To provide relevant marketing communications (with your consent)
3. Legal Basis for Processing
We process your personal data based on one or more of the following legal bases:
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Performance of a contract – to fulfil your orders and provide services
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Consent – for marketing and non-essential cookies (you may withdraw consent at any time)
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Legal obligation – to comply with legal and regulatory requirements
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Legitimate interests – to improve our website, protect our business, and serve relevant content
4. Sharing Your Information
We only share your personal data when necessary for the operation of our services, including:
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Payment processors (e.g. Stripe, Shopify Payments)
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Shipping partners (e.g. Royal Mail, DPD)
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Email service providers
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Analytics and marketing platforms (Google Analytics, Meta, etc.)
We do not sell, rent, or trade your personal information to third parties.
All third-party service providers are required to comply with UK data protection laws and only use your data in accordance with our instructions.
5. Data Retention
We retain your personal data only for as long as necessary to:
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Fulfil your order
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Satisfy legal and accounting obligations
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Enforce our agreements
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Resolve disputes
Typically, order-related data is retained for 6 years in line with HMRC requirements.
6. Your Rights
Under the UK GDPR, you have the following rights:
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Right to access – Request a copy of the personal data we hold
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Right to rectification – Request correction of inaccurate or incomplete data
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Right to erasure – Request deletion of your data (in certain circumstances)
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Right to object – Object to processing for direct marketing
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Right to restrict processing – Request a restriction of how we use your data
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Right to data portability – Request transfer of your data to another provider
To exercise any of these rights, please contact us at support@athlise.com.
7. Data Security
We implement appropriate technical and organisational measures to safeguard your personal data from loss, misuse, or unauthorised access. All payment information is processed securely via PCI-DSS compliant platforms.
8. International Transfers
All personal data is stored and processed in the United Kingdom. Where data is transferred outside the UK (e.g., by third-party providers), we ensure adequate protection through Standard Contractual Clauses or equivalent legal mechanisms.
9. Cookies
Our Site uses cookies to enhance your browsing experience and analyse website traffic. You can choose to disable cookies through your browser settings or through our cookie banner when you visit the Site.
For more information, please refer to our Cookie Policy.
10. Children’s Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. Any updates will be posted on this page with a revised “Last Updated” date.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or how your data is handled, you may contact us at:
Athlise
13 Formans Rd, Birmingham B11 3AA, United Kingdom
Email: support@athlise.com
Phone: +44 7401 409296
Working Hours: Monday to Friday, 9:00 AM – 6:00 PM
